Category List: What's New

Isetan Shinjuku】Notice of opening a new store at Isetan Shinjuku Store

We will open a limited time only store at Isetan Shinjuku Store. 峠の釜めし will be on sale, so please stop by and see us.

Rurouni Kenshin" collaboration painted lids are now on sale!

The "Rurouni Kenshin" Collaboration Lids are now on sale. 峠の釜めし ceramic lids are burned with illustrations of each character. Four types are available: "Battousai the Manslayer," "Hajime Saito," "Sanosuke Sagara," and "Soushi Shinomori.

Rurouni Kenshin" collaboration Beef hot pot 釜めし change of wrapping paper (Shinomori Souji)

The "Beef Pot 釜めし" has been on sale since April 2, 2022 (Saturday). The package will be changed from the current "Saito Ichi" to "Shinomori Souji" on July 1 (Fri.). We sincerely look forward to your continued patronage.

New store "OGINOYA GEN Kanda Store" opens in Kanda, Japan

On June 6, 2022 (Monday), under the theme of "Ekisoba and Sobamae: Traditional Taste in a New Form The new restaurant "荻野屋弦(Gen)" will open under the elevated railway tracks of JR Kanda Station. Guests can enjoy soba noodles made with 荻野屋's homemade noodles, a la carte dishes using ingredients from Gunma and Nagano prefectures, and locally brewed sake.