荻野屋 140th Anniversary 峠の釜めし Sales Announcement

OHACO's bento "Summer" from Friday, June 20, 2025
MOOMIN×NEWoMan SHINJUKU collaboration ver. will be sold.
A limited edition product with an original sticker that can only be found at OHACO Newman Shinjuku.
We hope you enjoy it.
Thank you very much for visiting おぎのや. We will start selling "Summer" Kamameshi of Tokyo MOOMIN x NEWoMan SHINJUKU collaboration version from June 20, 2025. We hope you will enjoy it.
Tokyo Kamameshi Summer" will be on sale from Friday, June 20, 2025. This Western-style summer kamameshi dish is decorated with seasonal vegetables and lavish seafood such as sea bream, prawns, and clams, and is reminiscent of a "summer resort". The turmeric-scented rice will whet your summer appetite. We hope you will enjoy this Tokyo-exclusive flavor, which can only be found during this season.
峠の釜めし Noraneko Gudan ver." sold at OGINOYA OHACO Newman Shinjuku will be discontinued as of March 31, but due to popular demand, it is now available for pre-order. This is the last chance to purchase this cute limited edition item, so please don't miss out. We are sincerely looking forward to your visit.
Thank you very much for your patronage! Thanks to your support, 荻野屋 弦 Yurakucho will celebrate its 4th anniversary on March 26. As a token of our gratitude, we will be holding a special campaign! To commemorate our 4th anniversary, we will be selling a "Anniversary Chochinomi Set" that includes a set of our exclusive 弦 Yurakucho specialties and a drink of your choice. If you order the "Anniversary Chochinomi Set", you will be entered in a drawing to win a gold certificate worth up to 5,000 yen! Please take advantage of this opportunity. We are sincerely looking forward to your visit and use 😊.
峠の釜めし Spring" will be available at 荻野屋 Nihombashi Takashimaya / OHACO Newman Shinjuku from March 20, 2025 (Thursday). We hope you will enjoy these Tokyo-only flavors that can only be found at this time of the year.
This is the first limited edition 峠の釜めし, a popular 荻野屋 product that has been loved by customers for more than 60 years since it was first sold. 峠の釜めし's distinctive Mashiko-yaki bowls are available in special colors to match the world view of the illustration. The color of the bowls is specially selected to match the world view of the illustration. Depending on the time of sale, you will be able to enjoy different hanging paper and special colored pots. Please take advantage of this opportunity to purchase. The contents are the same as the regular 峠の釜めし.
From Saturday, July 20, 2024, GINZASIX will sell an original yakiniku bento (grilled meat boxed lunch) exclusively at GINZASIX, using Japanese black beef grilled in a homemade sauce. The more you chew, the more delicious and satisfying the bento will be! Please come and try it!
We will sell "Kamameshi for Hokuriku Reconstruction Assistance" as the second phase of our reconstruction assistance for the Noto Peninsula Earthquake of 2024. The kamameshi is made with ingredients originating from the Hokuriku region. A portion of the proceeds from the sale of this product will be donated to the Noto Peninsula Earthquake Recovery Fund to support the recovery from the 2024 Noto Peninsula Earthquake.<>We will donate the funds to the Noto region and other areas for reconstruction. We sincerely look forward to your support.
Thank you for your continued support of 荻野屋.
July 16, 2024 (Tuesday) - 荻野屋 弦 Yurakucho is pleased to announce a limited summer product lineup. This season has come to 荻野屋 弦 Yurakucho again this year! 荻野屋's Kettle Shaved Ice" just like 峠の釜めし!
Monday, July 1, 2024 荻野屋GINZASIX is pleased to announce a limited summer product.......Tom Yam Kung flavored rice base topped with spicy chili chicken, coconut milk flavored bamboo shoots, and special garlic shrimp for a perfect balance of spicy and sour flavors, making this the perfect summer kamameshi.
We also recommend squeezing a lime over the top for an even more authentic taste.
The accompanying savory dishes are also lemon-infused, giving them an Asian flavor.
We are pleased to announce limited summer products from 荻野屋GINZASIX from July 1, 2024 (Monday) to 荻野屋GINZASIX.
荻野屋 Squash" using "apricot" used in 峠の釜めし is now on sale.
A refreshing original drink perfect for summer♪
On a hot day, drink 荻野屋 squash and beat the heat together!
A social networking campaign will be held from June 1 to June 30, 2024 for customers who purchase "峠の釜めし Thomas ver." to win an original Thomas the Tank Engine x 荻野屋 acrylic stand. Please take a photo or video of your purchased "峠の釜めし Thomas ver." kettle, hanging paper, novelty goods, etc., and post it on X (formerly Twitter), Instagram, or TikTok with the hashtags "# Thomas," "#峠の釜めし," and "#荻野屋". Please post on one of the following.
From June 1, 2024 (Saturday), we will be selling the second version of our kamameshi in collaboration with Thomas the Tank Engine. This time, the theme is "Thomas travels with Nakamachi to the island of Sodor. To show that each of the three manufacturing plants has a different design for each of the three characters and their travel destinations, we have prepared a different design on the wrapping paper for each factory. Please take this opportunity to purchase one. We look forward to serving you.
From March 29, 2024 (Fri.) to April 3, 2024 (Wed.), we will open a store for the first time at "Azabudai Hills Market" on the B1F of Azabudai Hills. In addition to 峠の釜めし, we will be making special products in the store that are perfect for Hanami (cherry blossom viewing) and selling them in limited quantities each day.
We hope you will take this opportunity to taste the special bento boxes and delicacies that 荻野屋 offers, which can only be found here.
Beginning Monday, March 11, 2024, "Noto no Kamameshi" featuring fried sweet shrimp, scallops, and other seafood on top of crab rice will be available at all restaurants and on the mobile ordering site. A portion of the proceeds from the sale of this product will be donated to the Noto region and other areas to support the recovery from the "2024 Noto Peninsula Earthquake. We sincerely look forward to your visit.
Thank you very much for your patronage of おぎのや. The "峠の釜めし Thomas the Train ver." will be on sale until February 29 (Thu.) and will soon be discontinued. This is your last chance to get your hands on this limited edition design. Please take this opportunity to purchase it.
From Monday, February 5, 2024, 荻野屋 弦 Yurakucho and 荻野屋 弦 Kanda will start selling "弦's Recommended Sake Drinking Comparison Set" to be enjoyed in a "mini kettle" exclusively at 荻野屋 弦 Yurakucho and 荻野屋 弦 Kanda. The carefully selected lineup includes "Sei Junmai Ginjo Gunma Shibukawa Gohyakumangoku 50," "Machida Shuzo 55 Tokubetsu Junmai Gohyakumangoku Nao Kumi," and "Oze no Yukidoke Hatsushibori Junmai Daiginjo Nama Sake. Why not spend the New Year with one of 荻野屋's carefully selected limited edition sake?
From Tuesday, January 9, 2024, "Jyoshu Beef Curry Soba" will be available exclusively at 荻野屋 弦 Kanda.
Beef tenderloin curry," which is made by slowly simmering high-quality Jyoshu beef tenderloin and bringing out the deliciousness of the meat with spices, is a perfect match with Kanda's signature soba noodles!
Beef tenderloin curry" is sold as a retort product and at the cash register as part of the Touge no Bistro series!